My role was to design the User Experience. The goal of the A/B test was to see which of the two treatments and locations of the “create an account” link users preferred.Taskly is a task management app that helps Millennial professionals take control of their busy lifestyle by providing an intuitive and easy to use way to keep track of their tasks.
TASKLY BEHANCE PASSWORD
Option B’s “create an account” link was an underlined text link, placed underneath the password text area. Option A’s “create an account” link was a pink button, placed just to the right of the email text area. The two versions of the log-in page only differed in what the “create an account” call to action looked like and where it was placed. Using the web app Verify, I created an A/B test and invited users to the test via Facebook and Twitter. I wanted to find out which log-in page design resonated with users, specifically where on the page the “create an account” call to action was and what it looked like.
![taskly behance taskly behance](https://mir-s3-cdn-cf.behance.net/project_modules/1400/b933cd38760245.587317d1287c4.jpg)
I created two versions of Taskly’s log-in page to conduct an A/B preference test. Updated project homepage, incorporating feedback from user testing
![taskly behance taskly behance](https://mir-s3-cdn-cf.behance.net/project_modules/1400_opt_1/de04f966726613.5b2232b84b948.png)
With those complaints in mind, I kept Taskly’s features fairly limited, restricting them to the client’s original request (projects, calendars, and teams) and adding a library for uploaded files, and a task dashboard so that all of a user’s tasks, regardless of the project they were created under, could be viewed simultaneously. Specifically, many of them made it difficult to find uploaded files, or to be able to see all of a user’s tasks consolidated into a single master list - tasks could only be viewed under the project they were assigned to. The conclusion I came to, based on user interviews and my own profiles of several of Taskly’s competitors, was that most other project management apps are poorly organized, confusing, inefficient, and unenjoyable to use. The market for project management apps is fairly crowded, so I spent a long time researching some of Taskly’s biggest competitors.
![taskly behance taskly behance](https://mir-s3-cdn-cf.behance.net/project_modules/1400/7b87e164684141.5ada45e245999.jpg)
The client had several ideas for Taskly, but at the minimum wanted it to include projects, calendars, and teams among its features. I was asked to design Taskly, a project management app similar to Asana and Basecamp.